CV

2016 - 2024

Creative Director

Pagoda Projects

Pagoda is a global work experience provider that partners with universities and governments around the world, to deliver award-winning in-person and remote internship programmes, as well as online skill courses.

Since 2012, I was responsible for developing and managing the company’s brand identity, marketing activities and content creation as Marketing & Brand Manager. In 2016, I was promoted to Creative & Digital Director at Pagoda, where I led and directed all company visuals and managed the growing Marketing Team.

Responsibilities included (but were not limited to):

Marketing
▸Created and executed digital and physical marketing strategies.
▸Designed and wrote content for promotional marketing materials, advertising, PR, communications, and website blogs.
▸Designed, executed, and analyzed digital paid ads across Google, Facebook, Instagram, Twitter, and LinkedIn, with a total spend of over £30,000, ensuring Pagoda achieved its annual sales targets.
▸Led and managed the marketing team to ensure content was delivered on time and to a high standard using the project management softwares Clickup & Hubspot.
▸Reported and evaluated company marketing performance every quarter.

Branding
▸Designed and developed various logos, branding aesthetics, and styles for Pagoda’s numerous programmes.
▸Wrote, updated, and upheld the company brand guidelines.
▸Ensured consistency and quality by maintaining Pagoda’s brand across all platforms, both online and in-person (events, conferences, etc.).

Design & Videography
▸Strategised and designed all of Pagoda’s visual content, including social media marketing, promotional marketing media (flyers, brochures, business cards, posters, banners, etc.), programme materials (certificates, welcome packs, clothing, merchandise), B2B-specific marketing materials (reports, banners, brochures, pitch decks, proposals), and B2C-specific marketing materials.
▸Travelled to our offices around the world to film the programmes and destinations.
▸Handled video editing of programme videos and created motion graphics for intros/outros, developing different styles and aesthetic identities for each programme.

Web design & SEO
▸Designed, developed, and maintained the company websites, mobile app, and portal built on WordPress (up until 2017, Pagoda had multiple websites).
▸Implemented and managed a robust SEO strategy, ensuring all digital marketing efforts aligned seamlessly with it.

Management
▸Consulted and provided input on company strategy, HR, finance, operations, and innovations as part of Pagoda’s Senior Management team.
▸Recruited and managed the Marketing Team and interns, including conducting weekly team meetings, performance reviews, conflict resolutions, and appraisals.
▸Mentored staff members on achieving their personal and professional goals during their time at Pagoda as part of the mentor scheme.
▸Spearheaded Pagoda’s cyber security protocols and staff training.

During my role as Creative Director I continued to live and work in Taiwan until April 2022, now I work remotely in the UK for Pagoda, occasionally visiting the head office in Manchester.