The 'Teach in China' programme was created in 2021 in partnership with the Chinese government. I was tasked in created a whole new exciting brand for the outdated programme. I gave it a new 'urban' style and produced a range of materials from flyers, pdf, social ads, posters, promo videos etc. I was also in charge of overseeing the marketing, sales and bookings for the programme (managing a team of 10). My goal was to reach 150 applications within 6 months. I achieved over 200.
