Groove patterns is a 'Direct to Fan' vinyl and merchandising store that gives artists an opportunity to sell directly to their fanbase. In 2022, I designed and built a Wordpress website and shop for the company, with an inbuilt pre-ordering/crowdfunding system. For this, I created text, graphics and developed an identity for the brand using just their logo for inspiration. I designed spinning vinyl discs on the home page, a fully functional shop build on Woocommerce, a pre-ordering system (similar to crowdfunding) and other interactive elements. They wanted a modern, clean and 'edgy' website and were very pleased with the results. The site is also translatable into Chinese.
Selection of screens from the multi-page site/shop.
Walkthrough video below –
The site includes some interesting features such as spinning vinyl discs on the home page, a fully functional shop build on Woocommerce, a pre-ordering system (similar to crowdfunding) and interactive elements.
