In 2023, I designed a new brand identity for Fusion Healing Hub; [Bristols's leading acupuncture centre]. I redesigned their brand assets which included a logo, fonts, brand colours and tagline, turning this into a brand toolkit which was used to create new marketing materials for the company such as business cards, signage and merchandise.
For the logo, I played with different symbols representing the sun and an eye – elements that are closely linked to the brand’s identity. The final logo represents a sunrise over water, which looks like an open eye. It also resembles a body with acupuncture needles. I used this to create business cards (with 2 front variations), window graphic and notebook designs.
